About IronGrind
Born on a gym floor.
IronGrind isn't a brand that found the gym. It came from one. Here's how a gym in El Paso became an apparel brand worn by Tone Setters everywhere.
2015
It started with a gym
We opened IronGrind True Fitness in El Paso, Texas: a gym built to push people past their limits. No shortcuts, no excuses, just the work.
2019
The crew wanted to wear it
The community grew, and so did the vision. We took the IronGrind name beyond the gym walls and launched IronGrind Athletics: apparel built for training and everything after it.
Today
Made in-house in El Paso
Most of our apparel is now printed and finished in-house. Heavyweight graphic tees and the Vex women's line, made for people who train with intent.
Most people wait for motivation. We don't. Leaders don't follow the tone of the world. They Set The Tone.Steven, CEO & Owner
Disciplineover excuses
Growthover comfort
Actionover talk